Call to action Marketing
I am sure most people have heard the term "Call to action" (CTA) meaning an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today".
Over the years marketing agencies have been taking this concept to the next level. The goal is to make your call to action the least evasive and most entertaining with little effort.
"call now"? NO! "find out more" come on!! this is what everyone is asking browsers to do and they know that game. Everyone is tired of boring basic advertisements. You are going to have to work a lot harder for that click!
So what? What is worthy of a click?
Hmmm well let me enlighten you and then you can let your imagination run with it.
1. Free stuff! Free download! Free Sticker! Free information! Free version of what ever you are selling! No one can miss the opportunity for a free thing! On my website I offer a free checklist. This gives me an opportunity to start creating relationships with my visitors before they even put the effort into calling or messaging me. Humans are getting lazier and more scared of human interaction every day. The more you can find ways of reaching out to your demographic in a way where they don't even know that you are there, the better.
2. Quiz!!! This is the new hot marketing technique! I can not begin to explain to you how well this works. If you can find a way to incorporate a quiz into your brand, you will love the results.
What kind of Quiz?
A personality test is what I would professionally recommend. I great example is www.thirdlove.com. A company that went from startup to ranking hire then Victoria Secret in a matter of months!! Breaking records and impressing all marketing professionals. They tapped into the woman sitting at home wondering why their bras never fit. An easy, free, noninvasive quiz that takes just a few seconds and tells you what size/type of bra is best for you based on your specific issues and body type. Genius!!! But you can do this with any company if you do it right!!!
3. .......... Oh I would love to tell you this one. But I can't tell you all my secrets. Contact me and we can come up with a ground breaking plan to get your brand in the spotlight.
What is "call to action" marketing? You take a call to action concept and you use it for a paid advertisement or on social media! Easy:)